Mkakati wa Maendeleo ya Biashara

INTRODUCTION TO BUSINESS DEVELOPMENT

1. What is Business Development? Business development involves strategies and activities aimed at growing a business through: • Increasing revenue • Expanding markets • Building partnerships 2. Importance • Drives growth • Improves competitiveness • Enhances sustainability Workplace Example A consulting firm increased revenue by targeting corporate clients instead of individuals. Case Study A company grew by identifying new market opportunities. Exercise Identify growth opportunities in your organization. Assignment Define business development goals.