About Course

A haphazard approach to sales leads to inconsistent results. This course provides a rigorous framework for developing a data-driven, strategic sales plan and ensuring its flawless execution. Participants will learn to analyze markets, set objectives, allocate resources, and create actionable plans that align sales activities with overarching business goals, moving from reactive selling to proactive strategic growth.

What Will You Learn?

  • • Conduct a comprehensive situation analysis for sales planning.
  • • Set realistic yet ambitious sales objectives and quotas.
  • • Develop a strategic sales plan with clear initiatives and resource requirements.
  • • Create a tactical execution roadmap with milestones and accountabilities.
  • • Implement a system to monitor, measure, and adapt the plan.

Course Content

Strategic Sales Planning and Execution
This course is a hands-on workshop where delegates will develop a strategic sales plan for their own organization or a case study company. It involves market analysis, financial modeling, and strategic decision-making, culminating in a presentation of the finished plan.

  • The Foundation of Strategic Sales Planning
  • Setting Sales Objectives and Strategy
  • Developing the Action Plan and Budget
  • Sales Forecasting and Pipeline Management
  • Execution, Monitoring, and Adaptation

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