About Course

In a crowded marketplace, effective marketing is essential for filling rooms and restaurant seats. This course provides practical, results-driven marketing strategies tailored specifically for the hospitality industry. It covers digital marketing, branding, public relations, and promotional tactics to build awareness, drive direct bookings, and increase customer lifetime value.

What Will You Learn?

  • • Develop a comprehensive marketing plan for a hotel or restaurant.
  • • Build a strong brand identity and unique value proposition.
  • • Leverage digital marketing channels (website, SEO, social media) effectively.
  • • Implement targeted promotions and partnerships to drive demand.
  • • Measure the ROI of marketing activities.

Course Content

Hotel and Restaurant Marketing Techniques
This course is highly practical and strategic. Delegates will work on developing a marketing plan for their own or a case study property. It includes workshops on creating social media content, optimizing an online presence, and designing a promotional campaign.

  • Hospitality Marketing Foundations
  • Digital Marketing Mastery
  • Public Relations, Partnerships, and Promotions
  • Content Creation and Visual Storytelling
  • Analytics, Budgeting, and Integration

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