About Course

In today’s competitive landscape, acquiring a customer is only the beginning. This course delves into advanced strategies for managing and nurturing customer relationships to maximize lifetime value (LTV). It goes beyond CRM software to explore the philosophies and practices of building deep, loyal, and profitable relationships that drive retention, cross-selling, and advocacy.

What Will You Learn?

  • • Develop and implement a customer relationship management strategy.
  • • Segment customers based on value and potential for targeted engagement.
  • • Design and manage an effective customer loyalty program.
  • • Use data and CRM tools to personalize customer interactions.
  • • Handle customer crises and recover relationships effectively.

Course Content

Advanced Customer Relationship Management
This course uses a strategic and practical approach, featuring case studies of companies with legendary CRM, workshops on customer segmentation, and exercises in designing loyalty initiatives. Delegates will develop a CRM strategy for a key customer segment.

  • The Strategic Value of Customer Relationships
  • Customer Segmentation and Profiling
  • Designing Customer Loyalty and Retention Programs
  • Leveraging Technology for Advanced CRM
  • Managing Relationship Crises and Building Advocacy

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